Pawn Bots

Hired by Hifi Finance, my role was to create and design a new NFT project and branding, which is focused on their new financial-based service launching on the blockchain. After exploring several different design directions, we landed on a robot-based design with a retro aesthetic, leaning into the nostalgia of the early internet generation. These NFTs were highly effective and generated a significant source of income over a short period of time.