Blues Rebrand

In 2022 I became Creative Director for a small startup called Blues Wireless, led by the acclaimed Ray Ozzie. The company was growing quickly and needed a brand that matched its cutting-edge technology. We decided to build a bold brand that stands out in an industry suffering from a fatigued and repetitive design language. After the launch of the new branding, leadership remarked that the work I’ve done for Blues has been next-level above agencies they’ve paid tens of thousands for branding on past ventures, and the company has seen an explosion with increased website performance, global brand recognition, and highly-qualified sales leads, and has raised tens of millions in funding.